Manallack PR loves media and has a background in journalism and freelance writing. Few strategies have the ability to grow your credibility, reputation and business as the media does.
The real talent of a good media relations team is keeping the publicity flowing and ensuring it is productive. Experience is essential, as are media contacts. We have these. But the most important benefit Manallack PR brings is a characteristic that can't be taught; persistence. We know what it takes to sustain media profile and always ask "what's next?"
Manallack PR also addresses deeper media issues. Being accurately represented in the press is a problem for many organisations. Employing the right messages can be easier said than done. And understanding what to do in a moment of difficulty or crisis is valuable.
Media relations has been amplified by social media: there are more opportunities than ever, and a huge amount of content shared on social media channels originates from high-cred sources such as the press. More organisations are recognising the value in this "earned content".