PR is a critical element of marketing, sales and business growth yet is all too often hindered by an overuse of jargon or fuzzy goals.

Manallack Pty Ltd’s approaches have proven adaptable across many industries and sectors including B2B service providers, listed companies, financial services, business associations, government, IT, property, education and clean technology.

To us, strategy needs to be practical and is best arrived at by asking simple questions about your business, understanding what you need to achieve, who you need to reach and the tools required for making it happen. Only then can a plan for meaningful activity take shape.

We admire the style of classical Greek philosopher Socrates who approached problems based on the proclamation: “I know nothing except the fact of my ignorance”.

The PR solution will often require a holistic approach. For instance, while a lack of media profile may be concerning, media relations alone may not be the only answer.

Likewise, while online PR and social media have radically altered the landscape they still require public relations fundamentals for success, and remain just one part of the public relations practitioner’s tool box.

Just as every organisation is unique, no two plans are the same. But regular themes include:

• reaching centres of influence;
• anticipating and planning for potential crisis;
• managing media relations;
• online public relations strategy;
• investor relations;
• business links and reputation.

Ultimately, Manallack Pty Ltd combines experience and a track record of successful campaigns with the personal attention of a boutique: As we are not a PR ‘factory’ every client is important and looked after by experienced practitioners.

For more information on Manallack Pty Ltd’s public relations approach please contact.