Media Relations

The media represents an opportunity to get your company, your products and your story in front of the people you are trying to reach.

Editorial coverage offers something that advertising will never match, and that is Independent Third Party Endorsement of you and your company. That's not to discount advertising--a blend of advertising and media exposure works--but nothing adds credibility like media stories from respected outlets.

Manallack Pty Ltd drives media relations by:

• Developing media strategies
• Drafting media releases
• Liaising with media contacts
• Persisting

Journalists always need good stories and it's our job to know what is attracting their interest--this is called "timeliness". Our persistence and ability to find new angles has achieved a high, consistent strike rate for clients over many years.